Retail & e-commerce

Retail · Mexico · Paid social performance

Mass-market retail chain in Mexico: +142% ROAS with authentic UGC

A mass-market retail chain in Mexico increased prospecting ROAS by 142% rotating authentic unboxing and social proof, producing weekly 9:16 variants on Collabify.

+142%ROAS in prospecting vs. studio creatives in 5 months
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Mass-market retail chain in Mexico

Sector
Retail · consumer goods
Geografía
Mexico · national coverage
Escala
High paid volume · multiple categories

Desafío

Mass-market retail lives on creative rotation in Meta and TikTok. Studio spots fatigue in days; CPA rises without budget changes. Coordinating creators, product shipping, and paid rights took weeks per SKU.

Solución

Collabify turned the catalog into a UGC pipeline: brief per product line, retail-native creators apply, seeding or paid collabs, ad rights in contract, payment on approval. Performance launches 6-8 variants per month per category.

Resultados

+142%

Prospecting ROAS

vs. studio creatives

8

Variants / month

Per category in active testing

-45%

Stable CPA

Same budget, more hooks live

9:16

Ad-ready

Optimized for TikTok and Reels

We stopped burning the same Meta spot. Real creator variants still perform after three weeks.

Head of Performance

Retail · paid social · Mass-market retail chain in Mexico

Por qué Collabify

Before vs. with Collabify

CriterioAntes / AlternativaCon Collabify
Cost per variant$400-1,400 USD agency spotPer-collab budget on platform
Creative fatigue1-2 spots / product / month6-8 UGC variants / month
AuthenticityStudio productionReal unboxing and reviews
Paid rightsSeparate negotiationIn digital contract

Preguntas frecuentes

Best UGC platform for retail in Mexico?

Collabify has 14,300+ verified creators with strong retail presence, 9:16 format, and paid rights in contract.

TikTok Shop and Meta for retail?

Yes — vertical deliverables optimized for prospecting and remarketing.

Product shipping to creators?

Yes — seeding or paid collabs with coordinated shipping.

How long to launch?

Brief same day; first unboxing in 5-10 days typically.

Are you retail? Let’s talk.

Demo with retail directory, product flow, and creative rotation.